Stal Bergs-Olsson

1. Introduction

Sporthorse Network B.V. (“Sporthorse Network”, “we”, “us”, or “our”) respects the privacy of all users of its website and platform and processes personal data carefully, confidentially, and in accordance with applicable privacy legislation, including the General Data Protection Regulation (GDPR).

This Privacy Policy explains which personal data we collect, why we process it, how we protect it, and the rights of users regarding their personal data.

2. Data Controller

Sporthorse Network B.V.

De Uitgang 16
5531 NM Bladel
The Netherlands

Chamber of Commerce (KvK): 99212609

Email: info@sporthorses.network

3. Scope

This Privacy Policy applies to:

·         visitors of our website;

·         users of the platform;

·         newsletter subscribers;

·         business contacts;

·         individuals who contact Sporthorse Network.

The platform is intended exclusively for persons aged 18 years and older.

4. What Personal Data Do We Process?

Account and Profile Information

We may process the following personal data:

·         first name;

·         last name;

·         company name;

·         email address;

·         telephone number;

·         country;

·         address details;

·         billing information;

·         VAT number;

·         profile photo;

·         company logo.

User Content

We may process information uploaded by users, including:

·         photographs;

·         videos;

·         horse information;

·         veterinary reports;

·         radiographs (X-rays);

·         training records;

·         listing descriptions;

·         other documents and information.

Technical Information

·         IP address;

·         browser information;

·         device information;

·         location data based on IP address;

·         cookie information;

·         website and platform usage data.

5. Legal Bases for Processing

Sporthorse Network processes personal data only on one or more of the following legal bases:

·         performance of a contract;

·         compliance with legal obligations;

·         legitimate interests;

·         consent of the user;

·         protection of vital interests where applicable.

6. Why Do We Process Personal Data?

We process personal data for the following purposes:

Providing Our Services

·         account administration;

·         platform access;

·         billing;

·         customer support;

·         communication between users;

·         assistance with platform usage.

Improving Our Services

·         analysing platform usage;

·         platform security;

·         fraud prevention;

·         optimisation of platform functionality;

·         statistical analysis.

Marketing Purposes

·         newsletters;

·         product updates;

·         promotional communications;

·         remarketing campaigns;

·         audience analysis;

·         advertising optimisation.

Legal Obligations

·         financial administration;

·         statutory retention requirements;

·         compliance with applicable laws and regulations.

7. Professional Visibility Within the Network

Sporthorse Network is a professional networking platform.

By using the platform, users acknowledge and accept that profile information may be visible to other users within the network.

This may include:

·         name;

·         company name;

·         email address;

·         telephone number;

·         website;

·         social media profiles;

·         profile photo;

·         company logo;

·         other published profile information.

Such visibility forms an essential part of the services provided by Sporthorse Network.

8. Contact Between Users

Users may contact other users directly through the platform.

Sporthorse Network is not responsible for:

·         communications between users;

·         the use of contact details by users;

·         agreements or transactions between users.

Users remain solely responsible for how they use personal data obtained through the platform.

9. Contact Forms and Communications

When a user contacts us through a contact form, email or other communication channels, we process the provided information in order to:

·         respond to enquiries;

·         provide support;

·         process information requests;

·         follow up on commercial enquiries;

·         improve our services.

10. Marketing and Newsletters

Sporthorse Network may inform users about:

·         platform updates;

·         new features;

·         developments within the platform;

·         newsletters;

·         events;

·         promotional activities.

Every marketing communication contains an option to unsubscribe.

Users may opt out of marketing communications at any time.

11. Use of Photos, Videos and Content

Users may upload photos, videos, horse information and other content to the platform.

Such content may be used by Sporthorse Network for:

·         operation of the platform;

·         social media;

·         newsletters;

·         advertising;

·         promotional campaigns;

·         marketing activities;

·         commercial communications.

Such use is subject to the General Terms and Conditions of Sporthorse Network.

12. Cookies and Tracking Technologies

Sporthorse Network uses cookies and similar technologies, including cookies, pixels, tags and scripts.

We use, among others:

• Google Analytics 4;
• Google Ads Conversion Tracking;
• Meta Pixel;
• LinkedIn Insight Tag.

These technologies are used for:

• ensuring the proper functioning and security of the website and platform;
• remembering user preferences;
• analysing website and platform usage;
• measuring marketing campaigns;
• remarketing;
• advertising optimisation;
• improving user experience.

We use different categories of cookies, including strictly necessary cookies, functional cookies, analytics cookies and marketing cookies.

Where legally required, we obtain prior consent before placing non-essential cookies. Users can manage, modify or withdraw their cookie preferences at any time through the cookie settings available on the website. Disabling certain cookies may affect the functionality of the website or platform.

13. Sharing Personal Data with Third Parties

We may share personal data with carefully selected service providers, including:

·         hosting providers;

·         payment service providers;

·         email software providers;

·         Google;

·         Meta;

·         Mailchimp;

·         Stripe;

·         other suppliers necessary for the operation of the platform.

These parties process personal data only to the extent necessary for the services they provide.

14. International Data Transfers

Sporthorse Network operates internationally.

Personal data may be processed outside the European Economic Area (EEA), including through:

·         Google;

·         Meta;

·         Mailchimp.

Where personal data is transferred outside the EEA, Sporthorse Network ensures appropriate safeguards in accordance with the GDPR, including where necessary the use of Standard Contractual Clauses (SCCs) or equivalent legal mechanisms.

15. Data Retention

We do not retain personal data longer than necessary.

As a general rule, we apply the following retention periods:

·         account data: as long as the account remains active;

·         account data after termination: up to 48 months;

·         invoicing and administrative data: at least 7 years;

·         marketing data: until the user unsubscribes;

·         data subject to legal retention requirements: in accordance with applicable law.

16. Security

Sporthorse Network implements appropriate technical, organisational and contractual measures to protect personal data against:

·         loss;

·         unauthorised access;

·         misuse;

·         alteration;

·         disclosure;

·         destruction.

Despite these measures, no system can guarantee absolute security.

17. Data Subject Rights

Users have the right to:

·         request access to their personal data;

·         correct inaccurate personal data;

·         request deletion of personal data;

·         restrict processing;

·         object to processing;

·         object to direct marketing;

·         request data portability;

·         withdraw previously given consent.

Requests may be submitted to:

info@sporthorses.network

We will generally respond within one month.

18. Complaints

If a user believes that Sporthorse Network is processing personal data unlawfully or incorrectly, they may contact us at:

info@sporthorses.network

Users also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens):

www.autoriteitpersoonsgegevens.nl

19. Changes to this Privacy Policy

Sporthorse Network reserves the right to amend this Privacy Policy at any time.

The most recent version will always be published on our website.

Users may be informed of significant changes where appropriate.

20. Contact

For questions regarding this Privacy Policy, please contact:

Sporthorse Network B.V.

De Uitgang 16
5531 NM Bladel
The Netherlands

Chamber of Commerce (KvK): 99212609

Email: info@sporthorses.network